Digital Marketing

The Digital Marketing – 4 Month Professional Program is a practical, career-focused course designed to develop the skills required to plan, execute, manage, and measure digital marketing campaigns.

The program covers Search Engine Optimization (SEO), Social Media Marketing, Google Ads, Meta Ads, Content Marketing, Email Marketing, Google Analytics, Google Search Console, Local SEO, Online Reputation Management, and Digital Marketing Analytics.

Through practical assignments, campaign planning, keyword research, website optimization, social media activities, advertising exercises, and real-world projects, learners gain hands-on experience in modern digital marketing strategies and tools.

Module 1 – Digital Marketing Fundamentals

• Introduction to Digital Marketing

• Traditional vs Digital Marketing

• Digital Marketing Ecosystem

• Customer Journey & Marketing Funnel

• Target Audience Identification

• Buyer Persona

• Competitor Analysis

• Digital Marketing Strategy

• Marketing Objectives & KPIs

• Introduction to Digital Marketing Tools

• Campaign Planning

• Understanding Online Consumer Behaviour

Module 2 – Website & Landing Page Fundamentals

• Website Fundamentals

• Domain & Hosting Basics

• Website Structure

• Landing Page Fundamentals

• Conversion-Focused Page Structure

• Call-to-Action (CTA)

• Lead Generation Forms

• Basic WordPress Introduction

• Website Content Structure

• Mobile-Friendly Design

• Website Performance Basics

• Conversion Rate Fundamentals

Module 3 – Search Engine Optimization (SEO)

• Introduction to SEO

• How Search Engines Work

• Search Engine Ranking Factors

• Keyword Research

• Short-Tail & Long-Tail Keywords

• Search Intent

• Competitor Keyword Analysis

• On-Page SEO

• Title Tags

• Meta Descriptions

• Heading Structure

• URL Optimization

• Image Optimization

• Internal Linking

• External Links

• Content Optimization

• Technical SEO Fundamentals

• XML Sitemap

• Robots.txt

• Canonical Tags

• Website Speed Basics

• Mobile SEO

• Off-Page SEO

• Link Building Fundamentals

• SEO Reporting

Module 4 – Local SEO

• Introduction to Local SEO

• Google Business Profile

• Business Information Optimization

• Local Keyword Research

• Local Citations

• NAP Consistency

• Customer Reviews & Reputation

• Local Content Strategy

• Local Ranking Factors

• Local SEO Reporting

• Practical Local SEO Project

Module 5 – Google Search Console & Analytics

• Introduction to Google Search Console

• Website Verification

• Search Performance Reports

• Search Queries & Pages

• Indexing & Coverage

• Sitemap Submission

• URL Inspection

• Search Console Insights

• Introduction to Google Analytics

• GA4 Fundamentals

• Users & Traffic Sources

• Events & Conversions

• Engagement Reports

• Acquisition Reports

• Basic Analytics Reporting

Module 6 – Social Media Marketing

• Introduction to Social Media Marketing

• Social Media Strategy

• Audience Research

• Competitor Analysis

• Content Planning

• Content Calendar

• Facebook Marketing

• Instagram Marketing

• LinkedIn Marketing

• YouTube Marketing

• Social Media Content Strategy

• Reels & Short-Form Content

• Hashtag Strategy

• Organic Growth Techniques

• Community Engagement

• Social Media Analytics

Module 7 – Meta Ads

• Introduction to Meta Advertising

• Meta Ads Manager

• Campaign Structure

• Campaign Objectives

• Audience Targeting

• Custom Audiences

• Lookalike Audiences

• Interest-Based Targeting

• Ad Creatives

• Copywriting for Ads

• Placements

• Budget & Bidding Basics

• Lead Generation Campaigns

• Traffic Campaigns

• Engagement Campaigns

• Conversion Campaigns

• Retargeting Fundamentals

• Campaign Performance Analysis

Module 8 – Google Ads

• Introduction to Google Ads

• Google Ads Account Structure

• Campaign Types

• Search Campaigns

• Keyword Research for Ads

• Keyword Match Types

• Negative Keywords

• Ad Copy Creation

• Responsive Search Ads

• Ad Extensions / Assets

• Audience Targeting

• Location Targeting

• Budget & Bidding

• Conversion Tracking Concepts

• Search Campaign Optimization

• Display Advertising Fundamentals

• YouTube Advertising Fundamentals

• Remarketing Concepts

• Campaign Reporting

Module 9 – Content Marketing & Copywriting

• Introduction to Content Marketing

• Content Strategy

• Content Research

• Blog Content Planning

• SEO Content Writing

• Headlines & Hooks

• Website Copywriting

• Social Media Copywriting

• Ad Copywriting

• Call-to-Action Writing

• Content Calendar

• Content Distribution

• Repurposing Content

• Basic Content Performance Analysis

Module 10 – Email Marketing

• Introduction to Email Marketing

• Email Marketing Strategy

• Subscriber Lists

• Lead Magnets

• Email Campaigns

• Newsletter Creation

• Subject Line Writing

• Email Content

• Call-to-Action

• Automated Email Concepts

• Email Performance Metrics

• Open Rate & Click-Through Rate

• Email Campaign Analysis

Module 11 – Digital Marketing Analytics

• Introduction to Marketing Analytics

• Important Digital Marketing Metrics

• Traffic Analysis

• Lead Analysis

• Conversion Analysis

• CTR & CPC

• CPA & ROAS

• Engagement Metrics

• Campaign Performance

• ROI Fundamentals

• Monthly Marketing Reports

• Data-Driven Decision Making

• Basic Dashboard & Reporting

Module 12 – Online Reputation & Brand Management

• Online Reputation Management

• Customer Reviews

• Review Response Strategy

• Brand Monitoring

• Social Media Reputation

• Negative Feedback Management

• Brand Consistency

• Online Brand Presence

• Customer Engagement

Module 13 – AI Tools for Digital Marketing

• Introduction to AI in Digital Marketing

• AI-Assisted Content Research

• Content Ideas & Planning

• Social Media Content Creation

• Ad Copy Assistance

• Keyword Research Assistance

• SEO Content Optimization

• Image & Creative Generation Concepts

• Marketing Workflow Automation

• AI-Based Productivity Tools

• Responsible Use of AI in Marketing

Module 14 – Practical Digital Marketing Projects

Project 1 – SEO Project

• Website Audit

• Keyword Research

• On-Page Optimization

• Content Optimization

• Search Console Analysis

• SEO Report

Project 2 – Social Media Project

• Brand Research

• Content Strategy

• Content Calendar

• Social Media Creatives

• Engagement Strategy

• Performance Report

Project 3 – Google Ads Project

• Keyword Research

• Campaign Structure

• Ad Creation

• Budget Planning

• Campaign Optimization

• Performance Analysis

Project 4 – Meta Ads Project

• Audience Research

• Campaign Planning

• Ad Creative & Copy

• Lead Generation Campaign

• Retargeting Concepts

• Campaign Analysis

Final Project – Complete Digital Marketing Campaign

• Business & Competitor Research

• Target Audience

• SEO Strategy

• Social Media Strategy

• Paid Advertising Strategy

• Content Strategy

• Analytics Setup

• Campaign Reporting

• Final Presentation

Month 1 – Digital Marketing, Website & SEO

Focus:

• Digital Marketing Fundamentals

• Marketing Funnel

• Website Fundamentals

• Landing Pages

• Keyword Research

• On-Page SEO

• Technical SEO Basics

• Off-Page SEO

• Local SEO

• Google Search Console

• Google Analytics Fundamentals

Practical Work:

• Website SEO Audit

• Keyword Research Project

• On-Page SEO Project

• Local SEO Project

Month 2 – Social Media & Content Marketing

Focus:

• Social Media Marketing

• Facebook Marketing

• Instagram Marketing

• LinkedIn Marketing

• YouTube Marketing

• Content Strategy

• Content Calendar

• Copywriting

• Reels & Short-Form Content

• Online Reputation Management

Practical Work:

• Social Media Strategy

• 30-Day Content Calendar

• Social Media Campaign

• Content Writing Project

• Brand Promotion Project

Month 3 – Google Ads & Meta Ads

Focus:

• Google Ads

• Search Campaigns

• Keyword Targeting

• Ad Copy

• Campaign Structure

• Meta Ads

• Audience Targeting

• Lead Generation

• Retargeting

• Campaign Optimization

• Advertising Metrics

Practical Work:

• Google Search Campaign Project

• Meta Lead Generation Project

• Ad Copy & Creative Project

• Campaign Performance Analysis

Month 4 – Analytics, AI & Final Projects

Focus:

• Google Analytics

• Digital Marketing Analytics

• Campaign Reporting

• Conversion Tracking Concepts

• ROI & ROAS

• AI Tools for Marketing

• Advanced Campaign Strategy

• Portfolio Development

• Client-Based Projects

• Freelancing Fundamentals

Final Projects:

• Complete SEO Campaign

• Social Media Marketing Campaign

• Google Ads Campaign

• Meta Ads Campaign

• Complete Digital Marketing Strategy

• Professional Digital Marketing Portfolio 

• Program Duration: 4 Months

• Course Type: Professional & Job-Oriented Program

• Training Approach: Practical + Project-Based Learning

• SEO: On-Page, Off-Page, Technical & Local SEO

• Paid Advertising: Google Ads & Meta Ads

• Social Media: Facebook, Instagram, LinkedIn & YouTube

• Analytics: Google Analytics & Search Console

• Content: Content Marketing & Copywriting

• Email Marketing: Campaigns & Performance Analysis

• Local Marketing: Google Business Profile & Local SEO

• AI: AI Tools for Digital Marketing

• Reporting: Campaign Analytics & Performance Reports

• Projects: Real-World Marketing Projects

• Assignments: Regular Practical Assignments

• Case Studies: Business & Campaign-Based Case Studies

• Portfolio: Digital Marketing Project Portfolio

• Career Preparation: Resume, Interview & Career Guidance

• Freelancing: Introduction to Client & Freelance Work

• Basic computer knowledge

• Basic understanding of the internet

• No prior digital marketing experience required

• Basic English reading and writing skills

• Basic communication skills

• Interest in marketing, business and online platforms

• Willingness to practice with real-world websites and campaigns

• No programming knowledge required