Digital Marketing

Digital Marketing is a career-focused programme designed to teach learners how businesses build visibility, attract audiences and promote products or services through digital channels.

The course covers SEO, social media marketing, content marketing, email marketing, online advertising, analytics, keyword research, campaign planning and digital branding. Learners gain practical experience through campaigns, exercises and real-world case studies.

The Digital Marketing programme provides a practical understanding of modern online marketing strategies.

Learners explore how websites, search engines, social media platforms, content and paid advertising can be used to reach relevant audiences and support business objectives.

The programme covers SEO, social media, Google Ads concepts, content strategy, email marketing, analytics and campaign planning.

Students work on practical marketing exercises and projects to understand how digital campaigns are planned, executed and measured.

Course Name: Digital Marketing

Training Level: Beginner to Advanced

Mode: Classroom + Practical + Project-Based Training

Key Training Areas:

• Digital Marketing Fundamentals
• Website & Online Presence
• Search Engine Optimization
• Keyword Research
• On-Page SEO
• Off-Page SEO
• Local SEO
• Social Media Marketing
• Content Marketing
• Email Marketing
• Online Advertising
• Google Ads Concepts
• Social Media Advertising
• Google Analytics Concepts
• Marketing Analytics
• Lead Generation
• Digital Branding
• Campaign Planning
• Conversion Optimization
• Online Reputation Basics

Practical Projects:

• SEO Audit
• Social Media Campaign
• Content Marketing Plan
• Digital Advertising Campaign
• Local Business Marketing Strategy
• Website Promotion Plan

Project-Based Learning:
Learners develop practical digital marketing campaigns and reports that can be included in their professional portfolio.

Basic computer knowledge and an interest in marketing, communication and technology are recommended.

No previous digital marketing experience is required. Learners should be willing to explore online platforms, analyze campaign data and practice marketing strategies.