Ads (Google + Instagram Ads)
This course is designed to teach you how to run paid advertising campaigns on Google and Instagram to promote businesses, generate leads, and increase sales. You will learn how to create, manage, and optimize ads for better performance and higher return on investment (ROI).
Paid advertising is one of the fastest ways to grow any business, and this course will give you practical, real-world skills to become a professional ads specialist.
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Why Learn Paid Ads?
- High demand skill in digital marketing
- Quick way to generate leads and sales
- Useful for businesses and freelancers
- Work with real advertising platforms
- Opportunity to earn through freelancing or jobs
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Google Ads (Search & Display)
- Introduction to Google Ads
- Campaign Structure (Campaign, Ad Group, Ads)
- Keyword Research and Planning
- Search Ads (Text Ads)
- Display Ads (Banner Ads)
- Budgeting and Bidding Strategies
- Ad Extensions
- Conversion Tracking
- Performance Optimization
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Instagram Ads (Meta Ads)
- Introduction to Meta Ads Manager
- Campaign Objectives and Setup
- Audience Targeting (Location, Interest, Behavior)
- Ad Creatives (Images, Videos, Reels)
- Budget and Scheduling
- A/B Testing
- Retargeting (Remarketing)
- Lead Generation Ads
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What You Will Learn
- Create effective ad campaigns
- Target the right audience
- Generate leads and conversions
- Analyze ad performance
- Optimize campaigns for better results
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Tools Covered
- Google Ads Dashboard
- Meta Ads Manager (Facebook & Instagram)
- Keyword Planner
- Analytics Tools
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Projects Included
- Google Ads Campaign Setup
- Instagram Ads Campaign
- Lead Generation Campaign
- Performance Optimization Project
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Career Opportunities
- Digital Marketing Executive
- Ads Specialist
- Performance Marketer
- Freelancer
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Outcome
- Run ads professionally on Google and Instagram
- Generate leads and sales for business
- Work on real advertising campaigns
- Start freelancing or get a job in digital marketing
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This course is ideal for students, business owners, and professionals who want to learn paid advertising and grow their career in digital marketing.